Your ad copy to get the results you want? If not, look for the current marketing to see if you make one of the major copywriting mistakes:
Selling features instead of benefits. Tell the customer that your "Anna Lindh Foundation wonderful new - 400 comes with BandControl AeroScan and technology!" I do not say anything really for them. You will have customer service to save money, or help them sleep better at night? If the answer is yes, tell them. People to buy solutions and the means and ends. Sell the benefits and watch your profits grow.
Not educate the reader. Most people are smart enough and sincerely want to learn more about the world around them. Copy contains accurate information or they are often emotional appeal and little substance? The return of fireworks and easily give the reader something real to chew.
Be boring. Weakened since the fireworks did not mean to get rid of them completely. The use of drama and emotional appeal enough to keep your reader interested. Here, a clear understanding for the benefit of customers - what are their hopes and fears? Services where the match between the two?
Exaggeration. And expects to announce exaggerated most of the people, and inflation, and a surprise readers, to be honest. Put one foot your best forward and unashamedly shed light on their strengths, but not anymore. Keep it real and get real information.
Talk too much. Excess verbiage puts strain on the reader, which can be fatal for marketing. Read through your copy again: Can you say the same thing with fewer words? Attempt to rewrite the 25% reduction in the number of words, to breathe new life into your step.
Lack of access to the reader moves. All about propaganda, to stimulate customers to do something, so you tell them what it is? The end of step, with direct appeal. Tell your customers to communicate in the site or look at your site. If you do not give them orders, you can not expect them to start the march.
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