Facebook, the world's No. 1 Internet social network, shows so popular with advertisers, is one of the web surfers.
Nearly one in four charts, view the ads that appear online in the United States in the third quarter was on the Facebook site, according to a new report from web analytics firm comScore.
23.1 percent share of Facebook impressions display has increased significantly from 17.7 percent in the second quarter and more than double No. 2-ranked company, Yahoo Inc., which was 11 percent.
In fact, the Facebook website extract more exposure in the third quarter compared with the next four companies combined, including Yahoo, Microsoft Corp., News Corp's Fox Interactive Media and Google Inc., according to comScore.
Analysts note that contact advertising sales at a substantial discount on ads sold on the traditional web portals like Yahoo to show. Estimates Evercore Partners analyst Ken Sena, your effective CPM (cost per thousand impressions) for display ads on Facebook is about U.S. $ 1, compared to the CPM of $ 3 to show ads on Family Yahoo's websites in USA.
But notes that Sena's Facebook ad rates rise as they increasingly rely on marketing the ability to target ads to Facebook users based on their interests and other information.
"It's definitely a problem for portal sites," he said.
"While still the traditional type of players will benefit from strong growth in display (advertising), capital is probably a disproportionate share of that growth to take."
The market in the U.S. online display advertising is expected to grow by about 13 percent to 8.56 billion U.S. dollars in 2010, according to eMarketer, a digital market research. Yahoo expected to be the number one seller of display advertising revenue continue this year with 15.4 percent share of the market, according to eMarketer, with Facebook in second place with a share of 9.5 percent.
Deprived of Facebook, where more than 500 million users, is not known financial results. Two people familiar with the matter told Reuters in June that the company has generated up to $ 800 million in revenues in 2009.
Facebook 297 billion display ad impressions delivered in the U.S. in the third quarter, according to comScore. The comScore data includes various types of charts listing on the web but not video ads.
ComScore Andrew Lipsman said that the rising share of the display Facebook ad market is likely the result of listening figures in rapid growth, an increase in the number of ads per page that Facebook offers and increasing the amount of time users spend on its website.
According to comScore, consumers spent an average of five hours per month on Facebook in the third quarter, compared to three hours per month in the third quarter of 2009.
"The more people in the social network who are online, the more value it creates for you as a user, the more likely to participate and contribute," said Lipsman comScore.
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