What makes a successful advertising?

Many unique features come into play AD was successful:

1. Earnest SELLING COPY. The wording is the most important aspect in determining the successful ads. What is most important, what you say and how you say it.

2. Placement in appropriate publications. This may seem evident, but often neglected. If the right people see your ad, they can not be answered.

3. SPACE / price in line. You can not just sell expensive goods from one space or small classified ad ins. Should be considered as a means to improve low cost on the mailing list by asking readers to write for more information. If you intend to sell directly from these ads, ad size should increase in proportion to the selling price. Two or three inches of space to sales points within 42 to U.S. $ 5 ... half or full page for items selling for more than $ 5 $ 20. When price rises above $ 20, usually best to run issue ads, and contact with the print sales presentation. There are exceptions, but it's a fairly safe rule to follow.

4. Testing of all elements. Unlike institutional advertising (toothpaste, cars, soap, etc.) should be based on extensive market research, analysis, examination and a lot of psychology to achieve success, selling mail after a built-in "password" to protect against waste and loss, and to ensure that every dollar spent will be profitable ... or at least explain why it did not happen, so you will not make the same mistake twice. This method (unique to mail order) is called manipulation. Adding a number or letter (or combination) in every ad you run, you can tell who works in publishing and ad in the issues it works best. More sophisticated forms of the test procedure to be carried out, trying new title, various reviews, warranties, etc. test method does not know the boundaries, but also risk becoming a test-happy. To use the testing principle effectively, be sure the results justify the time and cost of testing to do. If that means simply add to your records without the addition of the profits or reduce costs, it is not necessary.Listen

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