Entertainment Media and Advertising Market Research Handbook 2011

2011 Entertainment, Media & Advertising Market Research Handbook - # 1 best selling publication of its kind from any source

The media and advertising market data is spread over many sources. This handbook sets upper row of data into a single reference is easy to use. Filmed Entertainment segment include, home entertainment, live performances, local advertising, magazines, mobile media, media, newspapers, outdoor ads, video ads, radio, music, television, Internet, video games and more.

2011 Entertainment, Media & Advertising Market Research Handbook has been expanded with the consumer use of Internet and mobile Internet, previously published as a separate annual index of links to include. The content, the directory contains valuable information in a rapidly changing field of internet and mobile marketing.

This 329-page user-friendly resource also provides a discussion of market trends, policies, demographic-oriented advertising, and more than 700 web links to additional resources.

As the # 1 best selling publication of its kind available from any source, is an essential reference work for advertising agencies, brand managers and marketing professionals in any field. He also serves as a reference source for libraries and additional text for the universities.

Major topics:

PART I: Market Summary

An evaluation of market performance

Two markets: cities

Three leaders of the market: advertisers

4 leaders: SETTINGS

5 leaders: media

6 market leaders: websites

7 consumer use of media

8 CONSUMER USE OF THE INTERNET

9 personal use of smartphones and mobile devices

10 News

PART II: the media and advertising

11 books

1912 MAGAZINES

13 newspapers

14 OUT-OF-HOM E

15 radio

16 TELEVISION

PART III: ONLINE & Mobile

MEDIA 1917-Web site: City-BY-CITY

18 Mobile Marketing

19 online advertising and marketing

20 online video ads

21 Search Engine Marketing

22 Social Marketing

PART IV: Analysis of advertising

23 AD networks and exchanges

1924 advertising spending environment SECTOR

25 Assessment of the effectiveness and ROI

26 behavioral targeting

27 consumer response to advertising

1928 Custom Media

29 global advertising market

30 local ADVERTISEMENT

31 media addiction a way of life

32 PLACE-BASE D video advertising

33 PRODUCT PLACEMENT

PART V: Entertainment

1934 Broadway

1935 Concerts and live performances

36 Filmed Entertainment & CINEMAS

Home Entertainment 1937

38 music

39 social games

40 Video Games