Write ads that attract attention of customer

The most important aspect of any business is selling the product or service. Without sales, no revenue is generated and your business will die. All sales begin with ads. To build sales the ad must come from the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a simple formula, which reads as follows:
1. Attracting the attention of your prospect.
2. Interest of your prospect in your product / service.
3. Because your perspective of "desire" of the product.
4. Demand "action" perspective.
Never forget the basic rules of copywriting.
If your ad is read, it will not generate a sale.
If your ad is seen it will not be read.
If the ad does not command the attention of the reader, you will not see!
Finally, the longer is not always better. If you can say what you need to say and then do it with fewer words. People go on these days and have no time to read an ad long and tedious.